Is Starbucks Really Fair Trade or Are They Just Saying They Are?

There was a huge amount of pressure put on Starbucks for years to carry and brew Fair Trade coffee.  They finally gave into the pressure and started carrying Fair Trade whole bean coffee called “Estima.”  But that’s not brewing and selling primarily Fair Trade coffee, now is it?

I was in the Green Hills Starbucks (in Nashville) last week and asked the guy behind the counter:  “Can I get Fair Trade, organic coffee already brewed?”  His reply floored me:  “Not together you can’t.  We don’t sell both organic and Fair Trade together.  You can have one or the other…but we’re out.”  Weird how my friends (in many different states) decided to see if I was crazy when I say “they ALWAYS say they just ran out!”  So a bunch of them tested me on it and sure enough, they ALL got the same “we just ran out line.”

Ummmmm, so I can choose between toxic chemicals or slave wage coffee ‘cuz Starbucks is always mysteriously out when you request fresh brewed?  Yuck.

Well, when I read the Starbuck’s site, it would seem that they are leading the charge in the Fair Trade /Organic / Sustainable coffee market and that 84% of their coffee is now Fair Trade.   But I suspect they’re “sort of” lying…which means I don’t know if they’re telling the truth or not and it really bugs me!

I’ve noticed a trend in big companies…they use Fair Trade and Sustainable interchangeably…and I personally suspect that is smoke and mirrors, folks. If 99% of the world’s coffee is NOT Fair Trade…then are the “sustainable” farmers Starbucks talks about ACTUALLY getting fair wages and prices for their crops?

By the same token, if farmer’s in developing countries are pressured into using sustainable farming practices…which is probably more expensive for them (but maybe not — petrochemicals and toxic pesticides are actually quite expensive) but don’t get fair prices…will they continue these practices?

Fair Trade means the  farmers are paid a fair living wage for the coffee they grow. Sustainable means farming practices that are good for the environment…but doesn’t mean that farmers who use these practices get a fair price for what they produce!

I’ve come up with something in my head that makes sense to me…”Save the People, Save the Planet.”  PEOPLE are the ones hurting the planet and some are doing so because they see no other way to support their hungry children (and I would do anything for my child as I’m sure you would too.)  So if that means cutting down the rainforest because people will buy the wood, then cut they will.

BUT if you work on saving the people and providing fair prices and allow them the dignity of earning a fair living…then they will work to save precious resources too.  I mean seriously, does anybody THINK that people in poor countries WANT to wipe out the planet we all share?  Of course they don’t!  But they want to feed their kids too and a hungry baby’s cries are more immediate then a desert forming where a lush tropical jungle once stood.

What’s the Difference Between Fair Trade, Sustainable and Organic? – Part 2

Part 2 of 2 of “What’s the Difference Between Fair Trade, Sustainable and Organic?”  >> Page 1 Here


C: If you’re using practices that end up contaminating the end product with dangerous toxic chemicals, the end product is going to taste bad, so that’s not going to fly.
NM: Ultimately you’re right, but if you had — God forbid — tea contaminated with mercury you wouldn’t taste it, and similarly, many of the (toxic) ways that (farmers) fertilize don’t have an effect on taste.

C:  My understanding, gained through what I’ve been told in a number of places, is that some of the small estates and small individual tea farms in China, as one example, are growing their tea organically partly because they can’t afford expensive chemical fertilizers, so they’re using traditional agriculture, which is, by definition organic, but they won’t ever be able to say that their tea is organically produced even though it is.
NM: Yes, well they certainly won’t be certified, so they can’t be officially organic. And yet, for thousands and thousands of years they’ve been organic … and balanced organic. They’re sustainable and organic, because they recycle everything back to the land.
C: Traditionally, sustainable agriculture is what works. If you’re a small farmer you need to create a system of growing that you can keep going and recycling. What would you say the difference is between sustainable farming versus organic and fair-trade? I mean, I understand what the difference is as expressed in the marketing language, but more specifically …
NM: Well, sustainable really means that you’re not using things up. Just as with organics, there are sustainability purists who say you should never use anything that can’t be replaced. And there are the sustainable realists who say we should at least eke out the non-renewable resources where we can, and wherever we can we’ll use renewable fuels, and if it’s not renewable we’ll go very carefully how we use it and how much of it we use. You have to draw that distinction. My camp is the realistic sustainability one.
C: You can’t set up restrictions that are so harsh that it makes it impossible to produce anything.
NM: People do.
C: I know they do, but they shouldn’t because ultimately it won’t work.
NM: I’ll give you an example of the dilemma that you might get into. I was working with a new tea grower in Hawaii — not one of the small guys that we’ve seen at the Expo, but someone who wanted to do it on a hundred-acre scale, 200-acre scale. He wanted to be organic, said the production must be organic. He was a berry farmer on the mainland, and he always had an organic farm, and he wanted to have an organic tea farm. So we started off and sourced his tea and his raw materials from Africa and got it planted, and his soil was not acid enough, which is unusual for Hawaii, but this was an old sugar-cane plantation and they’d put down a lot of chalk, to benefit the sugar cane. This was 20 years ago, but it was still there. The normal way that you’d acidify soil for tea is to put sulfur on it. Sulfur is recognized by the organic people; they’re happy with it. So he goes off to his supplier and when he sees the sulfur that he’s offered, he says, “where does it come from?” and they say it’s a by-product of the petrochemical industry, and he throws his hands up in horror! So we look and see what else we can get. It’s possible to get sulfur which is rock sulfur, mined sulfur. The dilemma is, would you rape the countryside with big holes, ripping out rock sulfur, or would you use a by-product of the petrochemical industry that has to go somewhere, and is at least greening the petrochemical industry at least a little bit?
C: Why would the organic regulations say that you couldn’t use petro-chemical by-products?
NM: the regulations don’t say that you shouldn’t, but they would prefer that you use the natural sulfur.
C: “Organic” meaning that you take it from the earth regardless of consequences? That makes no sense.
NM: No it doesn’t make a lot of sense. That’s why I say that sustainability and organic should be done with some degree of realism.
C: None of the national or international organizations that are promoting organic farming are really thinking in terms of sustainability, are they? I prefer not to make such a broad statement, but it seems like the focus is on something that’s almost more conceptual than practical.
NM: Absolutely, yeah that is the focus, because it’s all mediated in glass palaces in Europe or America and the people there don’t get out in the field a lot, and don’t see the issues directly and they have a set of ethics that they want to plant.
C: I could tell that, just listening to the people in the panel discussion talk about it. They haven’t all stood in a tea field. The way some of them were talking about the agriculture, they didn’t really understand how it worked. That distance from agriculture and the people directly involved in it also manifests into a somewhat condescending tone among some of the organizations promoting the organic, fair-trade and sustainability agendas. Even the representative from Utz was talking about teaching the farmers like they were five-year-olds and their organization was going to come in and teach them the right way to do things.
NM: Absolutely right. David Walker, President of Walker Tea, LLC, was telling someone a couple of days ago about how he represents a couple of coffee growers in Kenya and helps them get product to market. He was saying that some of these USAID people will come over and say to the Kenyans, “we’re going to teach you how to grow coffee the way the Americans like it.” [laughs] He took one of these coffee industry advisors aside, put his hand on his shoulder and said “these people have been growing coffee for three or four hundred years. They know how to grow coffee. You tell them how you want it. They can do it, but don’t go telling them that you’re going to teach them, because you are not.” So there’s a lot of that element of “experts who know best.”
C: Yes, it can be really preachy. The attitude about it is very removed from the reality of actual workers and actual plantation owners and actual growers, and for that matter, from the science of it, how things work. Although, I will say that the Rainforest Alliance was a little less like that because they seem like they’re a little bit more direct about how they get things done.  >> Read Full Article

What’s the Difference Between Fair Trade, Sustainable and Organic?

Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold.

Sustainable agriculture is the practice of farming using principles of ecology, the study of relationships between organisms and their environment. It has been defined as follows: An integrated system of plant and animal production practices having a site-specific application that will last over the long term:

  • Satisfy human food and fiber needs
  • Make the most efficient use of non-renewable resources and on-farm resources and integrate, where appropriate, natural biological cycles and controls
  • Sustain the economic viability of farm operations
  • Enhance the quality of life for farmers and society as a whole.

Sustainable agriculture in the United States was addressed by the 1990 farm bill. More recently, as consumer and retail demand for sustainable products has risen, organizations such as Food Alliance and Protected Harvest have started to provide measurement standards and certification programs for what constitutes a sustainably grown crop.

Sustainability issues are generally expressed in scientific and environmental terms, as well as in ethical terms of stewardship, but implementing change is a social challenge that entails, among other things, international and national law, urban planning and transport, local and individual lifestyles and ethical consumerism. “The relationship between human rights and human development, corporate power and environmental justice, global poverty and citizen action, suggest that responsible global citizenship is an inescapable element of what may at first glance seem to be simply matters of personal consumer and moral choice.”

Organic farming is the form of agriculture that relies on techniques such as crop rotation, green manure, compost and biological pest control to maintain soil productivity and control pests on a farm. Organic farming excludes or strictly limits the use of manufactured fertilizers, pesticides (which include herbicides, insecticides and fungicides), plant growth regulators such as hormones, livestock antibiotics, food additives, and genetically modified organisms.  

Organic agricultural methods are internationally regulated and legally enforced by many nations, based in large part on the standards set by the International Federation of Organic Agriculture Movements (IFOAM), an international umbrella organization for organic farming organizations established in 1972.

IFOAM defines the overarching goal of organic farming as:  “Organic agriculture is a production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects. Organic agriculture combines tradition, innovation and science to benefit the shared environment and promote fair relationships and a good quality of life for all involved..”  — International Federation of Organic Agriculture Movements

Since 1990, the market for organic products has grown from nothing, reaching $55 billion in 2009 according to Organic Monitor (www.organicmonitor.com). This demand has driven a similar increase in organically managed farmland. Approximately 37,000,000 hectares (91,000,000 acres) worldwide are now farmed organically, representing approximately 0.9 percent of total world farmland (2009).


The next page is from an article about tea but I thought a lot of what I put below would help people understand the difference between organic and sustainable and Fair Trade.  The first few lines I put in bold because I want people to understand the dangers of toxic chemicals in coffee!  >> View Page 2

U.N. Report Says Sustainable Product Markets Growing Rapidly

REUTERS
Wed Nov 17, 2010 7:00am GMT

GENEVA Nov 17 (Reuters) – Markets for sustainable products, such as those with the Fairtrade label, have expanded rapidly over the past five years and are growing much faster than those for conventional goods, a U.N.-backed report said on Wednesday.

* Growth in sustainable products outpaces conventional goods

* Sales of certified sustainable coffee more than quintupled in the period to 392,347 tonnes in 2009 — representing more than 8 percent of global coffee exports and 17 percent of global production — from 73,602 tonnes in 2004;

* Sustainable cocoa sales more than tripled to 46,896 tonnes in 2008 — 1.2 percent of global sales — from 13,473 tonnes in 2003.  >>Read Full Story<<